Your good deeds might seem invisible but they leave a trial that is imprinted in the heart of other.To promote the spirit of caring and giving in line with the holy month of Ramadan, Ufone has stepped forward with its different, unique and humanitarian initiatives.
In these new initiative, Ufone will donate free media space for advertisement in newspaper, Television channels, digital media and billboards to third-party social initiative
These advertisement will cost Ufone millions of rupees & help these social causes to reach out to public widely so as to promote their message and help the deserving ones.
The three social initiatives to be advertised under this campaign are:
- Opeproration Eid Child
- Dewar-e-Mehrbani
- Khaana Ghar
At the launching ceremony of this campaign, the CEO of Ufone Mr. Rainer Rathgeber said,
The telecom industry is generally seen as spending substantially on its own media advertising, brand promotions and celebrity endorsements, but with our Ramadan 2016 campaign we have changed the paradigm by providing media projection to relatively small but highly impactful initiatives.
Ufone’s brand is all about U and these organizations are a role model for such an attitude. We hope through our lead other companies too will be encouraged to come up with strategies to show ownership of social issues.
The main reason to launch this event in holy month of Ramadan is to encourage viewers to support the deprived and helpless in their community by supporting the work of these organization or by doing their own act. Ufone is helping to highlight these initiative all across Pakistan to share the message of goodness and brotherhood through large electronic media campaign.
Below are TVCs with some details about the initiatives that Ufone is supporting:
Dewar-e-Meherbani
In Peshawar, Wadaan Omer and Daniyal initiated the Dewar-e- Meherbani where people keep clothes for others in need.
WadaanOmer and Daniyal initiated the Dewar-e-Meherbani under the banner of Wadaan in Peshawar, where people keep clothes for others in need. Throughout Ramzan, in addition to clothes, non-perishable food items, shoes, and other gifts can also be kept at the Dewar-e-Meherbani.
Like these individuals, you too can be a source of happiness for others. Join Wadaan in this act of generosity, or start this initiative yourself in your own area. This Ramzan, the hope for a better tomorrow is U. #itsallaboutUPosted by Ufone on Friday, June 10, 2016
Khana Ghar
Khana Ghar was founded by Parveen Saeed in Karachi for the purpose of providing food to the needy. She serves warm meals to needy ones for just Rs. 3.
Khana GharKhana Ghar was founded by Parveen Saeed in Karachi for the sole purpose of providing food to the needy. For the past several years, Khana Ghar has fed hundreds of people in Karachi each day, by serving them warm meals for only Rs.3.
You too can join this noble cause, or start a similar initiative in your own area. This Ramzan, the hope for a better tomorrow is U. #itsallaboutUPosted by Ufone on Friday, June 10, 2016
Operation Eid Child
Operation Eid Child, founded by Sharmine Aziz in Islamabad a year ago, distribute present boxes amount the children in need throughout the Ramadan and Eid.
Eid ChildOperation Eid Child, founded by Sharmine Aziz in Islamabad a year ago, has enabled thousands of individuals to give back in the form of boxes filled with presents that are distributed amongst children in need, all throughout Ramzan and Eid.
You too can spread joy by becoming a part of this outstanding initiative, or starting it yourself in your own area. This Ramzan, the hope for a better tomorrow is U. #itsallaboutUPosted by Ufone on Friday, June 10, 2016
Indeed, a unique initiative by Ufone to honor this Holy month of Ramadan!
