The biggest e-commerce even is just around to happen. Google Pakistan is going to bring the largest shopping festival in collaboration with Daraz.pk. The event has been termed as ‘Tech Mela’. Tech Mela will offer exclusive deals, offers and discounts on gadgets, handsets, data and voice bundles with discounts upto 30%. Wow!!!
The tech festival goes live from 11th September to 20th September. Tech Mela event will bring exclusive product launches and online deals for gadget lovers. The event focuses on promoting the trend of online shopping in Pakistan. Tech Mela will feature wide range of products from 11 top brands that includes Samsung, Microsoft, Huawei, Intex, Infinix, InnJoo, PTCL and Rivo. Two telecom companies i.e. Telenor and Zong have also signed for the online shopping event.
Tania Aidrus, Country Manager South Asia Frontier at Google also made her comments on the deal. She said,
Pakistan’s mobile industry is really taking off with more and more people coming online and using their smartphones as their primary Internet device.
It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid-ul-Adha and what better way than to hold it completely online where the next wave of buyers will be congregating. With Internet penetration growing rapidly and the desire to purchase on the Internet increasing, we hope this initiative will bring more awareness and adoption of e-commerce in Pakistan.
The majority of digital consumers in Pakistan are already researching online to decide which device to purchase, and for the most part they find online resources more relevant and credible to their purchase journey. Tech Mela is an initiative to complete the research and purchase loop, and we hope the exclusive deals will spur greater acceptance of e-commerce among even more Pakistanis.
Speaking on the occasion, Jonathan Doerr, Co-CEO of Daraz Asia said,
Tech Mela is your gateway to the biggest online tech shopping festival. As the leader of online shopping in the country, we’re delighted to partner with Google to help further propel the ecommerce industry by launching the latest smartphones exclusively and bringing the best deals from the world’s major brands to our valued customers in Pakistan.
The initiative has been taken considering the increasing number of online users in Pakistan. The figure now amounts to 30 million and is still growing. The official media partner of Tech Mela is DAWN.
- Check out Tech Mela official website now
No doubt, it is an amazing effort by Google and Daraz.pk to promote online shopping trend in Pakistan. What are your thoughts on this? Comment below to share your views with us.