Careem, MENA region’s locally founded app-based car booking service, served as the official transport partner for LUMS Sports Fest 2016, annual sports competition of LUMS, between 3rd and 6th of January 2016. They also partnered with Forman Christian College over FORMUN’16, annual MUN of FC College, from the 6th to 9th of January 2016 serving as their official transportation partner.
LUMS Sports Fest is the university’s annual sports competition with over 1000 delegates from around the country coming to participate in various sporting events. This year, there was a four day fest where, aside from the actual sports, there was a ceremony to officially open the tournament, a concert featuring RDB and a closing ceremony. Careem provided all out of town delegates and members of the Sports Fest hassle free transport from their points of arrival in Lahore to LUMS at an exclusive flat rate of Rs.220, and at no charge for new Careem users.
FORMUN, a four day MUN event consisted of a fashion show, DJ night, Qawali night and the closing ceremony where Careem gave free rides to new signups and Flat Rs.250 rate for existing users exclusively for all delegates and members posted outstation and from Lahore.
Apart from discounted rides for both the events and special promotions, the company also sponsored a fun picture booth and a few game prizes for the FORMUN and LUMS Sports Fest delegates.